ABOUT: THE PRODUCT DOCUMENTARY
‘The Product’ is an unscripted exposition of real people, real dreams and real emotions. It takes a RAW uncut look at the grind, dedication and sacrifices NEEDED by young aspiring artists in RAP MUSIC and URBAN FILM-MAKING who are trying to make it big.
We all know the struggle of trying to go from an underground phenomenon to a global commodity, Hip-Hop and Rap music has blossomed into an art form that celebrates individual expression, an expression that sustains its strength from originality and truth.
Hip-hop has reached a crisis of identity, a dichotomy in which the rap artists are now the ‘power’, a power that for years they were subverting. The abundance of money now threatening to override the culture from the struggling communities from which it came, and where it still evolves.
“THE RISE AND FALL OF COO COO CAL”
SEASON 1 EPISODE 1 : THE UNTOLD TRUTH
We travel to Milwaukee , Wisconsin to get this "EXPLOSIVE " tell all story from Calvin Bellamy better known to the world as "COO COO CAL" . Cal dominated the billboard charts for 8 weeks with the No.1 record in the country "MY PROJECTS" in 2001 and had the rap game in the palm of his hands. Cocaine and street life ruined it all. Now he’s here to tell his story. (Official Trailer below)